Strategic Management: Creating Competitive Advantages

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Strategic Management: Creating Competitive Advantages

ISBN : 9780077439569
Publisher : McGraw Hill Higher Education
Author(s) :
Publication Date :
Edition : 6 Rev ed
Overview Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

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