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Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages

ISBN 9780077636081
Edition 7 Rev ed
Publisher McGraw Hill Higher Education
Author(s)
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Overview
Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.
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