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Strategic Management: of Resourses and Relationships - Concepts

Strategic Management: of Resourses and Relationships - Concepts

ISBN 9780471232469
Publisher John Wiley and Sons (WIE)
Author(s)
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Overview
From internal resources such as people, knowledge, and capital to relationships with external stakeholders such as customers and suppliers -- Strategic Management of Resources and Relationships provides students with one realistic, comprehensive, and highly effective approach to strategic management. Students will learn how to use the resource--based view to develop competitive advantages through the acquisition, development and management of resources. Theya ll also learn how to use stakeholder theory to determine when firms should form partnerships, the form they should take, and how to manage them to enhance their resource position. The texta s unique blend of the resource--based approach with stakeholder theory and other relevant theories and models, helps students gain a complete, balanced understanding of the field.
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