Strategic Management of Technological Innovation

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Strategic Management of Technological Innovation 9781259539060

Course Codes : INFS3631
ISBN : 9781259539060
Publisher : Mcgraw-Hill
Author(s) :
Publication Date :
Edition : 5 Rev ed
Overview Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.


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