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Strategic Management of Technological Innovation

Course Codes : INFS3631

Strategic Management of Technological Innovation

ISBN 9781259539060
Edition 5 Rev ed
Publisher Mcgraw-Hill
Author(s)
Publication Date
Overview
Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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