Strategic Management: Text and Cases
Publication Date 13 Feb 2018
OverviewStrategic Management: Text and Cases Ninth Edition written by authors Dess McNamara Eisner and Lee continues its tradition of being readable relevant and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability ethics globalization entrepreneurship and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. It includes both full-length and short cases from recognizable companies and financial data providing unparalleled quality and variety.