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Strategic Management: Text and Cases

Strategic Management: Text and Cases

ISBN 9781259900440
Edition 9
Publication Date
Publisher McGraw-Hill Higher Education
Author(s)
Overview
Strategic Management: Text and Cases Ninth Edition written by authors Dess McNamara Eisner and Lee continues its tradition of being readable relevant and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability ethics globalization entrepreneurship and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. It includes both full-length and short cases from recognizable companies and financial data providing unparalleled quality and variety.
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