Strategic Management Theory: An Integrated Approach, Annual Update
South Western Educational Publishing
Publication Date :
1 Jan 2004
This book is designed so that the concepts build upon one another, with earl chapters providing a strong foundation for understanding concepts in later chapters. The authors go beyond an uncritical presentation of text material to debate the strengths and weaknesses and advantages and disadvantages of various techniques, strategies and structures. This approach demonstrates that in the real world, strategic issues are complex and involve a consideration of pros and cons willingness to accept tradeoffs. In addition, the authors draw not only on strategic management literature, but also on the literature of economics, marketing, organizational theory, operations management, finance and international business to deliver a perspective that is truly strategic in that integrates the contributions of these diverse disciplines into a comprehensive whole.