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Strategic Market Management 11E

Course Codes : MKTG3118, MKTG6003, AMB359

Strategic Market Management 11E

ISBN 9781119392200
Edition 11
Publication Date
Publisher John Wiley & Sons Australia
Author(s)
Overview
Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

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