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Strategic Marketing

Strategic Marketing

ISBN 9781292020563
Edition Pearson New International Edition
Publication Date
Publisher Pearson Education Limited
Author(s)
Overview
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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