Strategic Marketing: Pearson New International Edition

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Strategic Marketing: Pearson New International Edition

ISBN : 9781292020563
Publisher : Pearson Education Limited
Author(s) :
Publication Date :
Edition : 1
Overview

For highly applied undergraduate and graduate marketing management or strategy courses.

An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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