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Strategic Marketing: Pearson New International Edition

Strategic Marketing: Pearson New International Edition

ISBN 9781292020563
Edition 1
Publisher Pearson Education Limited
Author(s)
Publication Date
Overview

For highly applied undergraduate and graduate marketing management or strategy courses.

An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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