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Strategic Marketing
Details
Description
Description| Publisher | Oxford University Press UK |
| Author(s) | Douglas West / John Ford / Essam Ibrahim |
| Subtitle | Creating Competitive Advantage |
| Edition | 3 |
| Published | 16th April 2015 |
| Related course codes |
Creating Competitive Advantage
The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model:Where are you now?Where do you want to be?How will you get there?Did you get there?This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution.This title is available as an eBook. Please contact your Sales and Learning Resource Consultant for more information.Translation missing: en.general.search.loading