Strategic Marketing for Non-Profit Organizations

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Strategic Marketing for Non-Profit Organizations

ISBN : 9780132345545
Publisher : Pearson
Author(s) :
Publication Date :
Edition : 7 International ed
Overview Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.

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