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Strategic Marketing for Nonprofit Organizations

Strategic Marketing for Nonprofit Organizations

ISBN 9780130419774
Edition 6th Revised US ed
Publication Date
Publisher Prentice-Hall
Author(s)
Overview
For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

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