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Strategic Marketing Management Cases: With Excel Spreadsheets

Strategic Marketing Management Cases: With Excel Spreadsheets

ISBN 9780072514827
Edition 7 Rev ed
Publisher McGraw-Hill Inc.,US
Author(s)
Overview
"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

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