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Strategic Marketing Management Cases: With Excel Spreadsheets

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Strategic Marketing Management Cases: With Excel Spreadsheets

ISBN : 9780072514827
Publisher : McGraw-Hill Inc.,US
Author(s) :
Edition : 7 Rev ed
Overview "Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

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