Strategic Marketing Management for the Pacific Region

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Strategic Marketing Management for the Pacific Region

ISBN : 9780074705889
Publisher : McGraw Hill Higher Education
Author(s) :
Edition : Australian ed
Overview "Strategic Marketing Management for the Pacific Region" by Cravens, Merrilees and Walker, is the first Australasian adaptation of the highly successful "US Strategic Marketing" text by acclaimed author David Cravens. The adaptation of Cravens will not only develop information already employed by the US version of the text, but will offer many unique features developed specifically for the Australian, New Zealand and South East Asian local markets. The adaptation by Merrilees and Walker will give students and lecturers a more comprehensive strategic approach to marketing management in the Pacific region. Using localised case material and research data, along with a redevelopment of the Cravens frame, the first Pacific Region edition will redefine a comprehensive notion of strategy for our market.

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