Strategic Marketing Problems: International Edition

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Strategic Marketing Problems: International Edition

Course Codes : MKTG5408, MKTG303
ISBN : 9780273768944
Publisher : Pearson Education Limited
Author(s) :
Publication Date :
Edition : 13
Overview

For undergraduate and graduate marketing strategy courses. 

A comprehensive, practice-driven approach to developing decision-making skills in marketing.

Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.  

This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.


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