Strategic Marketing Problems: International Edition
11 Oct 2012
Pearson Education Limited
Kerin, Roger; Peterson, Robert
For undergraduate and graduate marketing strategy courses.
A comprehensive, practice-driven approach to developing decision-making skills in marketing.
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.
This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.