Strategic Marketing Problems: Cases and Comments

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Strategic Marketing Problems: Cases and Comments

ISBN : 9780131421844
Publisher : Prentice-Hall
Author(s) :
Overview For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.


Out of Stock

Sign up to get notified when this product is back in stock

List Price : $112.95

Savings : $5.65