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Strategic Marketing Problems: Cases and Comments

Strategic Marketing Problems: Cases and Comments

ISBN 9780131421844
Publisher Prentice-Hall
Author(s)
Overview
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
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