• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Strategic Marketing Problems: Cases and Comments: United States Edition

Strategic Marketing Problems: Cases and Comments: United States Edition

ISBN 9780131421844
Edition 10 ed
Publication Date
Publisher Prentice-Hall
Author(s)
Overview
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.

Savings : $4.52 (4% off)

Sign up to get notified when this product is back in stock

or buy now & pay later with