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Strategic Marketing Problems: Cases and Comments

Strategic Marketing Problems: Cases and Comments

ISBN 9780132465496
Edition 12
Publisher Pearson
Author(s)
Publication Date
Overview
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.

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