Strategic Marketing: Theory and Applications for Competitive Advantage

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Strategic Marketing: Theory and Applications for Competitive Advantage 9780199044931

ISBN : 9780199044931
Publisher : Oxford University Press
Author(s) :
Publication Date :
Edition : 2 Rev ed
Overview Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

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