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Strategic Media Decisions: Understanding the Business End of the Advertising Business

Strategic Media Decisions: Understanding the Business End of the Advertising Business

ISBN 9781887229333
Edition #REF!
Publisher Ingram
Author(s)
Publication Date
Overview
Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media's top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format.
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