Strategic Media Decisions: Understanding the Business End of the Advertising Business

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Strategic Media Decisions: Understanding the Business End of the Advertising Business

ISBN : 9781887229333
Publisher : Ingram
Author(s) :
Publication Date :
Edition : #REF!
Overview Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media's top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format.

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