IMPORTANT MESSAGE: We are relocating warehouses on Tuesday, 4th April. Our last orders will be dispatched on Monday, 3rd April and we will resume dispatch on Thursday, 6th April. Back-Orders and Express Orders may be delayed if ordered during this period. If you are unsure regarding your order, please send us an email on: contact@zookal.com and we will get back to you as soon as possible

Strategic Sport Marketing

Free Shipping over $50

and free returns nationwide (rentals only)

14-day

Money Back Guarantee

Strategic Sport Marketing

ISBN : 9781741756265
Publisher : Allen & Unwin
Author(s) :
Publication Date :
Edition : 3 Rev ed
Overview This is a systematic introduction to marketing issues for sport management students as well as practising sport administrators. Integrating the unique characteristics of sport with traditional marketing theory, it presents a framework of strategic decision-making. Drawing on their extensive international experience, the authors explain the diverse markets for sport: participants, sponsors, spectators and lounge-room fans. Case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing.

Out of
Stock

Sorry but this item is out of stock, please check back again soon.