Strategic Writing Multimedia Writing for Public Relations, Advertising, and More
20 Jul 2011
Taylor & Francis
Charles Marsh, David W. Guth and Bonnie Poovey Short
This product has been discontinued.
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.