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Strategic Writing Multimedia Writing for Public Relations, Advertising, and More

Strategic Writing Multimedia Writing for Public Relations, Advertising, and More

ISBN 9780205031979
Edition 3rd
Publication Date
Publisher Taylor & Francis
Author(s)
Overview
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

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