Strategies for Asia Pacific: Building the Business in Asia: 2005

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Strategies for Asia Pacific: Building the Business in Asia: 2005

ISBN : 9781403916952
Publisher : Palgrave Macmillan
Author(s) :
Publication Date :
Edition : 3 Rev ed
Overview First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this fully revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies. This new edition includes extended coverage of China and India and highlights the central role that East Asia is now playing in the world economy.

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