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Strategies for e-Business: Creating value through electronic and mobile commerce CONCEPTS AND CASES

Course Codes : MIS312

Strategies for e-Business: Creating value through electronic and mobile commerce CONCEPTS AND CASES

ISBN 9780273757870
Edition 3
Publication Date
Publisher Pearson Education Limited
Author(s)
Overview

Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

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