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 Strategy : Process, Content, Context--An International Perspective

Strategy : Process, Content, Context--An International Perspective

ISBN 9780324282719
Edition 3
Publisher South-Western
Author(s)
Publication Date
Overview
Bob De Wit and Ron Meyer s innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered, the authors stress and contrast the diversity of views in the subject without endorsing any one approach.

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