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Strategy Synthesis : For Leaders

Course Codes : 200587

Strategy Synthesis : For Leaders

ISBN 9781473725188
Edition 5
Publication Date
Publisher Cengage Learning
Author(s)
Overview
Strategy Synthesis takes a truly global perspective. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business. Unlike most other books on the subject, the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is. This textbook bridges West and East, North and South, with insights from around the globe.

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