Successful Event Management: A Practical Handbook

Free Shipping over $50

and free returns nationwide (rentals only)


Money Back Guarantee

Successful Event Management: A Practical Handbook

Course Codes : EVE201
ISBN : 9781408075999
Publisher : Cengage Learning EMEA
Author(s) :
Publication Date :
Edition : 4th edition
Overview Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. It is presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. "Successful Event Management" is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.



Leaves warehouse in 3 - 7 business days

List Price : $112.95

Savings : $16.94


Out of Stock

Due Date 12/12/2016

List Price : $112.95

Savings : $56.47