Successful Event Management: a Practical Handbook

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Successful Event Management: a Practical Handbook

ISBN : 9781844800766
Publisher : Cengage Learning EMEA
Author(s) :
Publication Date :
Edition : 2 Rev ed
Overview This is the essential guide for anyone who needs to know how to organize a special event - a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors' combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.

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