Surviving the Digital Jungle: What Every Executive Needs to Know about Ecommerce & Ebusiness
OverviewJack Shaw has brought his message - packed with specifics, yet straightforward enough to appeal to those new to the concepts - to enthusiastic audiences in over a thousand organizations around the world. In this, his newest book, Surviving the Digital Jungle, Jack addresses one of the most critical issues facing business today.In Surviving the Digital Jungle you'll learn about: -- The Marketplace impact of eBusiness-- The current and emerging technologies of eBusiness-- Examples of companies successfully utilizing those technologies-- The steps to take for Digital Business TransformationA graduate of Yale with an MBA from the Kellogg School at Northwestern University, Jack has worked on the cutting edge of business technology for over a quarter century. He is now recognized worldwide as a leading expert on the Internet, eCommerce and eBusiness.Jack's clients include IBM, Coca-Cola, Exrox, Textron, Motorola, Pennzoil, GE Information Services, Quaker Oats, The U.S. Dept. of Association and many others.Written for the non-technical businessperson, Surviving the Digital Jungle can be read in about 90 minutes: the length of a typical airplane flight.