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Sustainable Marketing: Pearson New International Edition

Course Codes : MKT355

Sustainable Marketing: Pearson New International Edition

ISBN 9781292040899
Edition 1
Publisher Pearson
Author(s)
Publication Date
Overview

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.

A lasting approach to marketing.

As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.  
 


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