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Sustainable Marketing, Pearson New International Edition

Diane Martin, John Schouten · ISBN 9781292054308
Sustainable Marketing, Pearson New International Edition | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education Heg USA
Author(s) Diane Martin / John Schouten
Edition 1
Published 1st November 2013
Related course codes MKT355 - Green Marketing

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.

A lasting approach to marketing.

As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.  
 

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