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Sustainable Marketing

Course Codes : MKT355

Sustainable Marketing

ISBN 9781292040899
Edition 1st
Publisher Pearson
Publication Date
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

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