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9780198748533

Course Codes : ZBUS8204

Marketing

ISBN 9780198748533
Edition 4
Publication Date
Publisher Oxford University Press
Author(s)
Overview
`A comprehensive introductory text that provides students with fundamental theoretical principals of marketing. The theory is well explained and illustrated throughout by relevant examples.' Denise Daniels, Newcastle University `An excellent introduction to Marketing from a managerial and academic perspective. Engages students with the right balance between theory and marketing practice.' Wybe Popma, Brighton Business School
Course Codes : ZBUS8204
Overview
`A comprehensive introductory text that provides students with fundamental theoretical principals of marketing. The theory is well explained and illustrated throughout by relevant examples.' Denise Daniels, Newcastle University `An excellent introduction to Marketing from a managerial and academic perspective. Engages students with the right balance between theory and marketing practice.' Wybe Popma, Brighton Business School

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