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Marketing Management: An Asian Perspective

Course Codes : 200098, 705MMGT

Marketing Management: An Asian Perspective

ISBN 9789810687977
Edition 6 ed
Publication Date
Publisher Pearson Education Centre
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.


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