MKTG7023 - Services Marketing

Australian National University ; MKTG7023 - Services Marketing

2 Item(s)

Services Marketing

Zeithaml, Valarie; Bitner, Mary Jo; Gremler, Dwayne

ISBN : 9780078112058

Consumer Behaviour

Schiffman, Leon; O'Cass, Aron; Paladino, Angela; Carlson, Jamie

ISBN : 9781442561533