Charles W. Lamb, Joseph F. Hair, Carl McDaniel and Jane Summers
MKTG is the number one resource to help you succeed in your introductory marketing subjects. The text is broken down into four easy-to-read parts; an introduction to marketing, consumer information, managing the marketing mix and the world of marketing. Chapters are also a readable length ' often around twenty pages. Tear out review cards are included to help reinforce what you've learnt. New, print versions of this book come with bonus online study tools on the MindTap platform including, podcasts, quizzes, video case studies, animated summaries, and more. If you would prefer a digital only option, purchase MindTap for MKTG. When you purchase MindTap you receive all bonus online study tools along with the eBook version of your textbook. Plus, take course materials with you ' anytime, anywhere on the MindTap mobile app! Your instructor will provide you with a course key to unlock MindTap.