Marketing, 4th Edition Print on Demand (Black & White)
Publication Date 1 Dec 17
OverviewPlease note that this is just a basic black and white version of the textbook and you will miss out on all the interactive features and any videos or rich media that the online textbook has. Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.