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Strategic Brand Management, Global Edition

ISBN 9780273779414
Edition 4
Publication Date
Publisher Pearson Education Limited
Author(s)
Overview

For students, managers and senior executives studying Brand Management.

 Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

Overview

For students, managers and senior executives studying Brand Management.

 Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

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