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 PP0656 The business with the environment : A different reader

Course Codes : 304440, MGMT2004

PP0656 The business with the environment : A different reader

ISBN 9780170210645
Edition 2
Publication Date
Publisher Cengage
Author(s)
Overview
Now in its second edition, this introductory reader presents topics relating to business and the environment under the larger banner of sustainable development relevant to current and future business managers. Students will be guided through topic areas including green marketing, ethical investment, socially responsible investment and eco-entrepreneurship. The use of case studies and examples of current trends in today's business realm make this text a contemporary and accessible guide through the emerging field of sustainable management.
Course Codes : 304440, MGMT2004
Overview
Now in its second edition, this introductory reader presents topics relating to business and the environment under the larger banner of sustainable development relevant to current and future business managers. Students will be guided through topic areas including green marketing, ethical investment, socially responsible investment and eco-entrepreneurship. The use of case studies and examples of current trends in today's business realm make this text a contemporary and accessible guide through the emerging field of sustainable management.

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