• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Advertising: An IMC Perspective

Course Codes : ADVT2509, MKTG2000

Advertising: An IMC Perspective

ISBN 9781760421205
Edition 4th
Publication Date
Publisher Mc GrawHill
Belch, Belch, Kerr and Powell provide the ideal student-centered introduction to the fast-changing field of integrated marketing communications. Technologies such as the convergence of the internet, mobile devices, and traditional channels are changing the way companies use marketing tools to communicate with their customers. The third edition of this market-leading text has been extensively revised to examine how cutting-edge developments are impacting the IMC program of marketers. All vignettes, cases and boxes showcasing specific examples of how companies and their communications agencies are using integrated marketing communications are new or updated. They provide engaging insights into the most current and popular campaigns being used by marketers and the key current trends and developments taking place in the advertising world.

Leaves warehouse in 1 business day

Savings : $35.64 (23% off)

or buy now & pay later with