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Business Marketing Management : B2B, EMEA Edition

Course Codes : MMK368

Business Marketing Management : B2B, EMEA Edition

ISBN 9781408093719
Edition 1
Publication Date
Publisher Cengage Learning EMEA
Author(s)
Overview
1. A business marketing perspective 2. Organisational buying behaviour 3. Customer relationship management strategies for business markets 4. Segmenting the business market and estimating segment demand. 5. Business marketing planning: Strategic perspectives 6. Business marketing strategies to global markets 7. Managing services for business markets 8. Managing innovation for business markets 9. Managing innovation and new industrial product development 10. Managing business marketing channels 11. Supply chain management 12. Pricing strategies for business markets 13. Business marketing communications 14. Marketing performance measurement
Course Codes : MMK368
Overview
1. A business marketing perspective 2. Organisational buying behaviour 3. Customer relationship management strategies for business markets 4. Segmenting the business market and estimating segment demand. 5. Business marketing planning: Strategic perspectives 6. Business marketing strategies to global markets 7. Managing services for business markets 8. Managing innovation for business markets 9. Managing innovation and new industrial product development 10. Managing business marketing channels 11. Supply chain management 12. Pricing strategies for business markets 13. Business marketing communications 14. Marketing performance measurement

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