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Marketing Research

Course Codes : MKT3MRE, MKT00106, QM367, MKT5AMR

Marketing Research

ISBN 9780273768517
Edition International ed of 7th revised ed
Publication Date
Publisher Pearson Education Limited
Author(s)
Overview
For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

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