Research Methods for Business: A Skill Building Approach
4 Revised edition
30 Aug 2002
John Wiley & Sons Inc
Uma S. Sekaran
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. The issues in cross--national research in sampling and data collection are thoroughly discussed. The qualitative--quantitative aspects of research are brought together through a case study on the final chapter.