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Research Methods for Business: A Skill Building Approach

Course Codes : BRM102, BRM203, BRM213

Research Methods for Business: A Skill Building Approach

ISBN 9780471203667
Edition 4 Revised edition
Publication Date
Publisher John Wiley & Sons Inc
Author(s)
Overview
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. The issues in cross--national research in sampling and data collection are thoroughly discussed. The qualitative--quantitative aspects of research are brought together through a case study on the final chapter.

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