In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making.
The sixth edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local video examples.
Savings : $91.95 (59% off)
Due Date 16/07/2018
Savings : $118.95 (76% off)
Savings : $106.95 (68% off)