• Free delivery over $80 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

 Strategic Marketing : Decision Making and Planning with Student  Resource Access 12 Months

Course Codes : MAR331, MKTG5550, MKTG20008

Strategic Marketing : Decision Making and Planning with Student Resource Access 12 Months

ISBN 9780170185325
Edition 3
Publication Date
Publisher Thomas Nelson Australia
Author(s)
Overview
This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practiced is examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Strategy in Practice boxes and end-of-chapter Strategy in Action activities further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, Strategic Marketing: Decision-Making and Planning 3e is an invaluable resource for students and practitioners alike.

Leaves warehouse in 10 - 14 business days

Savings : $25.19 (18% off)

or buy now & pay later with

Related Searches