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New Products Management

ISBN 9780078029042
Edition 11
Publication Date
Publisher McGraw Hill Higher Education
Author(s)
Overview

PART ONE: Overview and Opportunity Identification/Selection

Chapter 1: The Strategic Elements of Product Development Chapter 2: The New Products Process Chapter 3: Opportunity Identification and Selection: Strategic Planning for New Products

PART TWO: Concept Generation

Chapter 4: Creativity and the Product Concept Chapter 5: Finding and Solving Customers’ Problems Chapter 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping Chapter 7: Analytical Attribute Approaches: Trade-off Analysis and Qualitative Techniques

PART THREE: Concept/Project Evaluation

Chapter 8: The Concept Evaluation System Chapter 9: Concept Testing Chapter 10: The Full Screen Chapter 11: Sales Forecasting and Financial Analysis Chapter 12: Product Protocol

PART FOUR: Development

Chapter 13: Design Chapter 14: Development Team Management Chapter 15: Product Use Testing

PART FIVE: Launch

Chapter 16: Strategic Launch Planning Chapter 17: Implementation of the Strategic Plan Chapter 18: Market Testing Chapter 19: Launch Management Chapter 20: Public Policy Issues

APPENDIXES

Appendix A: Sources of Ideas Already Generated Appendix B: Other Techniques of Concept Generation Appendix C: Small’s Ideation Stimulator Checklist Appendix D: The Marketing Plan Appendix E: Guidelines for Evaluating a New Products Program

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