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9780070277663

Course Codes : MKT341, ENGG5102

NEW VENTURE CREATION: ENTREPRENEURSHIP FOR THE 21ST CENTURY - A PACIFIC RIM PERSPECTIVE

ISBN 9780070277663
Edition 1
Publication Date
Publisher McGraw-Hill Education
Author(s)
Overview
This text is the first regional adaptation of the highly regarded US title, New Venture Creation, by the late Jeffry Timmons and Stephen Spinelli. The Timmons text, which features the influential 'Timmons Model of Entrepreneurship', is celebrated as a landmark work in the field.

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