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MKTG30010 - Advertising & Promotions

University of Melbourne ; MKTG30010 - Advertising & Promotions

2 Item(s)

Advertising: An Integrated Marketing Communication Perspective

George E. Belch

ISBN : 9780070997981

Discontinued
Advertising: An Integrated Marketing Communication Perspective

Kerr, Gayle; Belch, Michael A; Powell, Irene; Belch, George E

ISBN : 9781743078655