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Public Relations:  The Profession and the Practice

Course Codes : MDIA1003

Public Relations: The Profession and the Practice

ISBN 9780073512051
Edition 4
Publication Date
Publisher McGraw Hill Higher Education
Preface About the Authors

Part I: THE PROFESSION Chapter 1. The Nature of Public Relations Chapter 2. The History of Public Relations Chapter 3. A Theoretical Basis for Public Relations Chapter 4. Law and Ethics

Part II: THE PROCESS Chapter 5. Research: Understanding Public Opinion Chapter 6. Strategic Planning for Public Relations Effectiveness Chapter 7. Action and Communication Chapter 8. Evaluating Public Relations Effectiveness

Part III: THE PUBLICS Chapter 9. Social Media and Traditional Media Relations Chapter 10. Employee Communication Chapter 11. Community Relations Chapter 12. Consumer Relations and Marketing Chapter 13. Investor Relations

Part IV: THE PRACTICE Chapter 14. Public Affairs: Relations with Government Chapter 15. Public Relations in Nonprofit Organizations Chapter 16. Corporate Public Relations Appendix 1: Writing Appendix 2: Speechmaking Appendix 3: Video

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