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Entrepreneurship: Theory/Process/Practice with Student Resource Access for 12 Months

ISBN 9780170352550
Edition 4 Rev ed
Publication Date
Publisher Cengage
Entrepreneurship: theory, process, practice covers the foundations of entrepreneurship and entrepreneurial growth for the Asia-Pacific entrepreneur. The text emphasises the development of a business idea with the major theme of 'Environmental Entrepreneurship'. Alongside a strong theoretical framework, the authors have included a wealth of experiential learning methodology. Sustainability, ethical and social responsibility, and experiential learning elements set this text apart from others in its discipline. 'People, Planet and Profit' encapsulates the underlying principle throughout.

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