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24706 - Services Marketing

University of Technology Sydney ; 24706 - Services Marketing

2 Item(s)

Services Marketing

Gremler, Dwayne D.; Bitner, Mary Jo; Zeithaml, Valarie A.

ISBN : 9780078112058

Services Marketing: Integrating Customer Focus Across the Firm

Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.

ISBN : 9780078112102