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Marketing (Au) 3E+istudy Version 3 Registration Card (I-STUDY ONLY AVAILABLE WITH NEW PURCHASES)

ISBN 9780730309178
Edition 1
Publication Date
Publisher John Wiley & Sons Australia Ltd
Author(s)
Overview
Chapter 1   Introduction to marketing
Chapter 2   The marketing environment and market analysis
Chapter 3   Market research
Chapter 4   Consumer behaviour
Chapter 5   Business buying behaviour
Chapter 6   Markets: segmentation, targeting and positioning
Chapter 7   Product
Chapter 8   Price
Chapter 9   Promotion
Chapter 10 Distribution 
Chapter 11 Services marketing
Chapter 12 Digital marketing
Chapter 13 International marketing
Chapter 14 Social and not-for-profit marketing
Chapter 15 Marketing planning, implementation and evaluation
 

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