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The Business Environment

The Business Environment

ISBN 9780199661381
Edition 3
Publication Date
Publisher Oxford University Press
The third edition of this successful text builds on its unique and stimulating approach to the business environment, expanding its well-received structure to encompass a more international perspective. Part One outlines the classic 'PESTLE' structure, while Part Two explores key issues such as globalization, sustainability, equal opportunities, and entrepreneurship. Written in a highly engaging and accessible style, the book introduces students to critical thinking via the 'stop and think' boxes. The coherent themes running throughout the book enable students to gain a holistic understanding of the business environment with an integrated global focus.  New to this editionContent has been updated throughout, with a large proportion of new case and illustrative material added to reinforce the international perspective.The chapter sequence has been re-structured and includes fresh new outlooks from established and respected leaders in their field.The editors have adopted a more thoroughly integrated international focus in the new edition. 

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